1. Key Provision
- Section 37(2B)of the Income Tax Act, 1961, disallows any deduction for expenses incurred on advertisements in political party publications (e.g., souvenirs, brochures, or event sponsorships).
- This applies to businesses and professionals claiming expenses under “Profits and Gains of Business or Profession” (PGBP).
2. Conditions for Disallowance
- Nature of Expense: Payments made to political parties or their affiliatesfor advertisements.
- Form of Payment: Cash or non-cash (both are disallowed).
- No Exceptions: Even if the expense is genuine and business-related, it cannotbe claimed as a deduction.
3. Examples of Disallowed Expenses
| SCENARIO | TAX TREATMENT |
| Advertisement in a political party’s souvenir | 100% disallowed |
| Sponsorship for a political event | 100% disallowed |
| Donation to a political party (even if disguised as ad expense) | Disallowed + may attract scrutiny |
4. Rationale Behind the Rule
- Prevents Indirect Political Funding: Stops businesses from routing political donations as “advertising expenses.”
- Ensures Transparency: Aligns with electoral funding regulations.
5. Penalty Risks
- Disallowance + Scrutiny: If detected, the expense is added back to taxable income.
- Concealment Penalty: 100–300% of tax evaded if deliberately hidden.


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